digital audit & strategy
Get a clear roadmap for driving sales & growing your business
Together We’ll design A Client acquisition Machine That Generates Clients (Even While You Sleep) In 90 Days Or Less
A clear roadmap
for growth
Generate more
qualified leads
Grow your
business faster
Could this be why your marketing efforts are not yielding results?
You have big plans for growing your business and you know how important digital and mobile channels are today for acquiring and retaining customers and driving growth.
But, where do you start?
What strategies or tactics will work best to bring that much-needed return on investment?
With so much conflicting advice, plus marketing channels and tools growing by the day, it’s no wonder you’re feeling overwhelmed.
Times are changing and more and more customers are moving online. Is your business ready to capitalise on this once-in-a-generation shift?
Without a clear strategy, you’ll find yourself burning time and money on tactic after tactic without a roadmap for results and guaranteed returns. In short, you’re stuck doing Random Acts of Marketing.
Having a well-thought-out strategy will help you map out the projects, actions and initiatives you need to execute in order to see dramatic results in your business within 90 days or less.
How It works?
Our strategy process looks at every stage of your customer journey and asks three questions:
- How can we increase customer value and satisfaction with every interaction with your business? Happy customers spend more, stay longer, and tell everyone about you.
- How can we maximise your revenue, profit and returns from your current and future marketing efforts?
- How do we do the above sustainably and predictably?
Our goal is to help you design a roadmap that you’ll actually implement and not another shiny set of documents collecting digital dust in your archives…and trust me, we’ll hold you accountable.
1. Pre-workshop discovery session
We’ll ask you clarifying questions to fully understand your business. Advice is not provided during this session. Instead, this discovery session is meant to help us:
- Prepare: We’ll use the insights and information you provide during the discovery session to prepare any relevant material for your strategy workshop.
- Gather access to your key marketing systems. We’ll analyse your current performance across different channels to find key issues and opportunities for growth.
- Confirm the agenda. We formulate a focused and tailored agenda for your strategy workshop.
2. Marketing Lifecyle & Systems Audit
We’ll help you audit and document your entire customer journey from stranger to repeat customer.
You will have a complete understanding of how to acquire customers, keep customers engaged throughout their interactions with your business, retain customers and grow your business.
We will also examine your key marketing systems and how they help you to operate and grow your business
3. Strategy Planning workshop (Zoom or in person)
We’ll work together to create a 90-day plan that focuses on the right projects, actions and initiatives you need to execute in order to hit or exceed your targets.
This is your cure for “shiny object syndrome” or as we call it “Random acts of marketing”. You’ll know exactly what to do in the right order.
We keep up with Digital Marketing trends and best practices so you can expect the recommendations to be current, relevant and actionable.
4. Follow up & Support
We’ll schedule a follow-up online session after your strategy workshop to answer any questions you may have and ensure that you’re on track.
Here's what we'll cover
- Marketing research
- Creating irresistible offers.
- Marketing systems and technology considerations
- Your website, landing pages and sales funnels
- Conversion rate optimisation.
- Competitor analysis—analysis of your top two or three competitors.
- Sales process re-engineering.
- Refining your audience.
- Customer journey mapping.
- Marketing automation.
- Content marketing strategy.
- Building your marketing team.
-
Providers—we'll review what extra services/
resources you might need to make it all happen.
- Building your authority and positioning
- Your plan to profitability and ROI.
- Reporting, data and analytics, including what critical metrics to focus on for growth.
- Evaluating your marketing channels.
- Competitor analysis—analysis of your top two or three competitors.
- Marketing project mapping—we'll help you define who’s responsible for what and confirm any training needs. And other items you can find in our 50-point digital
And other items you can find in our 50-point digital strategy checklist
With Digital Marketing Strategy implemented, your business will be setup for…
Clarity and focus
Know exactly what marketing strategies, tactics, projects, tools, technologies, and initiatives you need to roll out to scale your business. Never waste time and money on initiatives that don’t work.
A roadmap for growth.
Have a clear roadmap for growing your business predictably. Your digital marketing plan is designed to align with your growth plans—it outlines how digital marketing will bring tangible ROI and contribute to your bottom line.
Increased leads and sales
Your plan outlines the strategies and tactics you need to attract the right prospects, nurture them and not just convert them to customers but turn them into brand advocates that refer you and keep coming back.
With your strategy on hand, you have the option to:
DIY Implementation with your team
User your favourite providers
Coaching or done for you services
Who is this for?
Launching new products and services.
Getting into a new market, region, location or niche.
Feeling the pressure for competition and needing to stand out
Looking to increase your sales or scale your business
Looking simply and automated your business
Looking to Amplify your current results.
Your business deserves to get visible returns from your marketing investment.
Our strategy process is ...
Tailored to your business needs
We know that every business is different. All our recommendations are tailored to meet your business needs. It’s not about what’s trending but what will actually generate tangible results that can move your business forward.
100% within your budget and resources
We look at your budget, available resources, and team before putting together your strategy. You can be sure our recommendations and plans are realistic and applicable.
Aligned with your vision
Time and time again, we see businesses waste time and money on advertising and me-too initiatives without a strategic plan. It’s no wonder the results are dismal. Your custom plan will help align your team, resources and marketing budget to profitability.
FREQUENTLY ASKED QUESTIONS
It’s important to hold a digital marketing workshop for your team at least once a year to ensure you have your strategy right and all the resources ready to make it happen.
It depends on your business. If your business is seasonal, meaning that most of your sales come from a specific period of the year, have a digital strategy a few months before the peak season. This will help ensure that your plans are ready for the imminent spike in demand. If not, then any time of the year will do.
As a bare minimum, ensure all marketing decision makers are present. In order to give your plan the best chance of implementation, we also recommend having executive decision makers who approve company-wide decisions and initiatives attend. Key people include CEO, CMO’s (Chief Marketing Officers), Marketing Managers, Sales Managers, Digital Marketing Managers, Marketing Assistants, Social Media Managers and/or Community Managers.
Yes, to complete our Digital Health Check we need to audit your current performance across all channels. We’ll need access to all of your accounts: Google Analytics, Google Search Console, Facebook Ads Manager, CRM, Marketing Automation platform, etc. We want to understand what’s really happening in your business so we can map out exactly what you need to get results. We only request information that we consider absolutely necessary for us to provide an efficient service to our customers.
We promise to keep all the information that you share with us 100% confidential. We understand that privacy and security are some of the most important issues for all of us on the Internet. Your details will be safe with us because we never rent, sell, share, or exchange your information with anyone. Your information is 100% secure.
We use tested and proven industry best practices to build actionable strategies for growth. As such, our services are best suited for fast-growing small to large businesses that are actively engaging in digital marketing or plan to use digital marketing to grow and scale. If you’re very new or don’t have the resources and budget to invest in digital marketing, you might need a different approach.
Yes, one of the channels we’ll audit and give you a rating against best practices is your CRM and Marketing Automation setup. We can also recommend the right CRM and marketing tools and technology to help you achieve your growth plans.
Yes, we can work with existing partners to develop your strategy. However, it generally works best when one party is responsible for your end-to-end strategy execution.
