Our process
The R. E. S. U. L. T. S. Engine
Our step-by-step framework for attracting your dream clients and growing your business
The R.E.S.U.L.T.S Engine is your key to digital marketing success
Ride on the back of a proven method for scaling your business while charming your way into the hearts and minds of the people who matter most to your business—your loyal customers
The R.E.S.U.L.T.S Engine is the strategic foundation of everything we do here at Prime Results. It’s the master template upon which all digital marketing services, strategies and tactics are built. Let it guide you in optimizing your entire customer lifecycle and watch your business thrive.
Step #1
Reach & Engage
Make the audience aware that you exist and you offer a possible solution to their problem. Find where your target audience hangs out most and the types of content they like to consume. Then create that content for them and put your business where they will see you.
Here are some tools and techniques you can use to reach your target audience
- Website
- Social media
- Events
- Paid ads
- Content marketing
- Partnerships
- Search Engine Marketing [SEM]
- Search Engine Optimisation [SEO]
- Social Media Marketing
- Email Marketing
Step #2
Educate & Nurture
Build trust and goodwill with new leads. You’re basically taking a potential customer from “I don’t really know you, dude” to “your solution is one of the solutions to my problem.” This is where you overcome most of your prospects’ sales objections such that they’re now more likely to buy from you when you present a paid offer.
Here are some tools and techniques you can use to educate and nurture your prospects and reduce buyer resistance.
- Email marketing
- Funnels and landing pages
- Websites
- Content marketing
- Chatbots
- Sales call
- Webinars
- Owned community e.g., Facebook group or Slack community
- Content Marketing
- Paid Ads
Step #3
Sell
If you’ve correctly positioned yourself, pre-framed your prospects, delivered value upfront, educated, built a relationship, and become a trusted advisor…the sale occurs naturally at this point. Remember, the goal here is not always to make a huge profit. You want to take that beautiful relationship you’ve been nurturing between you and your prospects to the next level—turn leads (or subscribers) into paying customers using an entry offer.
The more relationships you build with customers, the more opportunities you’ll have to increase value and sell more.
Here are some tools and techniques you can use to drive sales from your prospects.
- Sales calls
- Sales Webinars
- Direct mail
- Website
- Sales funnel
- Sales email.
Step #4
Uphold
Now you’ve got the customer. It’s time to uphold your end of the bargain and deliver what your customers sought you out for.
You should start by reaffirming your customers’ purchase decision to minimise refunds and earn referrals.
Provide a world-class customer onboarding experience that allows your customer to get started with your business the right way and get the maximum value from their investment of working with you.
Here are some tools and techniques you can use to .streamline the customer experience and reduce refunds:
- Community forum
- Customer support
- Email marketing
- Marketing automation
- Membership portal
Step #5
Level up
Done properly, this is the stage where you will start increasing your customer lifetime value, recoup your acquisition costs and finally turn a big chunky profit. You can introduce more expensive offerings that offer additional value for your customers and / or set up a deliberate system for making customer referrals happen.
Here are some tools and techniques you can use to increase your customer value and profits.
- Email Marketing
- Marketing automation
- Digital Advertising
- Customer support
Step #6
Transition
This step is the marketing equivalent of keeping the fire burning in a marriage. You determine how to keep your customers engaged and what to do in the event that the fire starts dwindling out. Which means you’ll be doing things like…
…asking for feedback to keep your customers engaged and ensure they stay with you a little longer
…running a reactivation campaign to reignite conversations with customers and find out if they’re still interested in what you are offering
And if the worst comes to the worst…
…offboarding customers that remain dormant after the reactivation campaign
Here are some tools and techniques you can use to keep your relationship with your customers alive.
- Community forum
- Customer support
- Email marketing
- Marketing automation
Step #6
Scale
You’ve gone through the entire customer journey. You know what’s working and what’s not. Next stop? Optimizing the parts that don’t work efficiently and amplifying the parts that work well. And then you scale by increasing your marketing budget, adding to your bag o’ promotional channels, and expanding your team.
