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Our process

The R. E. S. U. L. T. S. Engine

Our step-by-step framework for attracting, converting, serving and retaining your best customers.

The R.E.S.U.L.T.S Engine is your key to digital marketing success

The R.E.S.U.L.T.S Engine is the strategic foundation of everything we do here at Prime Results. It’s the master template upon which all digital marketing services, strategies and tactics are built. Let it guide you in optimizing your entire customer lifecycle and watch your business thrive.

Step #1

Reach & Engage

Make the audience aware that you exist and you offer a possible solution to their problem. Find where your target audience hangs out most and the types of content they like to consume. Then create that content for them.

  • Website
  • Social media
  • Events
  • Paid ads
  • Content marketing
  • Organic methods
  • Partnerships
  • Search Engine Marketing [SEM]
  • Search Engine Optimization [SEO]
  • Social Media Marketing
  • Email Marketing

Step #2

Educate & Nurture

Build trust and goodwill with new leads. You’re basically taking a potential customer from “I don’t really know you, dude” to “your solution is one of the solutions to my problem.” This is where you overcome most of your prospects’ sales objections such that they’re now more likely to buy from you when you present a paid offer.

  • Email marketing
  • Funnels and landing pages
  • Websites
  • Content marketing
  • Chatbots
  • Sales call
  • Live chat
  • Webinars
  • Owned community e.g., Facebook group or Slack community
  • Content Marketing
  • Digital Advertising
  • Conversion Rate Optimization (CRO)

Step #3

Sell

If you’ve correctly positioned yourself, pre-framed your prospects, delivered value upfront, educated, built a relationship, and become a trusted advisor…the sale occurs naturally at this point. Remember, the goal here is not necessarily to make a huge profit. You want to take that beautiful relationship you’ve been nurturing between you and your subscribers to the next level—turn leads (or subscribers) into paying customers using an entry offer.

  • Sales calls
  • Webinars
  • Direct mail
  • Email marketing
  • Text messaging

Step #4

Uphold

Now you’ve got the customer. It’s time to uphold your end of the bargain and deliver what your customers sought you out for. You should also reaffirm your customers’ purchase decisions to minimize refunds and earn referrals. Provide a world-class customer onboarding experience that allows your customer to get started with your business the right way and get the maximum value from their investment of working with you.

  • Community forum
  • Customer support
  • Email marketing
  • Marketing automation
  • Conversion Rate Optimization (CRO)
  • Membership portal

Step #5

Level up

Done properly, this is the stage where you will start increasing your customer lifetime value, recoup your acquisition costs and finally turn a big chunky profit. You can introduce more expensive offerings that offer additional value for your customers and/or set up a deliberate system for making customer referrals happen.

  • Email Marketing
  • Marketing automation
  • Digital Advertising
  • Customer support
  • Affiliate marketing
  • Conversion Rate Optimization (CRO)

Step #6

Transition

This step is the marketing equivalent of keeping the fire burning in a marriage. You determine how to keep your customers engaged and what to do in the event that the fire starts dwindling out. Which means you’ll be doing things like…
…asking for feedback to keep your customers engaged and ensure they stay with you a little longer
…running a reactivation campaign to reignite conversations with customers and find out if they’re still interested in what you are offering
And if the worst comes to the worst…
…offboarding customers that remain dormant after the reactivation campaign

  • Community forum
  • Customer support
  • Email marketing
  • Marketing automation
  • Help desk software

Step #6

Scale

You’ve gone through the entire customer journey. You know what’s working and what’s not. Next stop? Optimizing the parts that don’t work efficiently and amplifying the parts that work well. And then you scale by increasing your marketing budget, adding to your bag o’ promotional channels, and expanding your team.