{"id":3956,"date":"2022-03-17T05:50:00","date_gmt":"2022-03-16T19:20:00","guid":{"rendered":"https:\/\/primeresults.co\/advertising-angles\/"},"modified":"2023-05-06T01:38:56","modified_gmt":"2023-05-05T16:08:56","slug":"advertising-angles","status":"publish","type":"post","link":"https:\/\/primeresults.co\/advertising-angles\/","title":{"rendered":"How To Attract More Customers With Advertising Angles That Resonate"},"content":{"rendered":"\n

Advertising is a powerful tool that can be used to reach out to a vast number of customers. But it can also be a waste of time and money if not done right. Ad campaigns are not one-size-fits-all.<\/p>\n\n\n

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Advertising is not just about selling products or services\u2014it\u2019s about connecting with customers on an emotional level. Companies need to understand their customers and make sure that their ad campaigns resonate with them. You can increase your chances of creating ads that resonate with potential customers by using different advertising angles.<\/p>\n\n\n\n

You can use different advertising angles for different purposes. For example:<\/p>\n\n\n\n

If you sell products, you could highlight the benefits of your product and how it helps solve customer problems.<\/p>\n\n\n\n

If you sell a service, you can promote it by showing potential customers how your service helped other people, what kind of results they have achieved, and what makes your service unique<\/p>\n\n\n\n

And if you\u2019re in the non-profit sector, you could use ad angles to promote your cause\u2019s values and beliefs by talking about how your work helps people in need.<\/p>\n\n\n\n

Multiple advertising angles ensure you send the right message to the right audience at the right time. You stay relevant and when one angle doesn\u2019t bring you results, you have many more fallbacks. You\u2019ll run airtight campaigns where nothing slips through the cracks.<\/p>\n\n\n\n

We\u2019ve scoured the internet and put together this list of advertising angles to help you create ads that resonate with your audience and convince them to buy from you. <\/p>\n\n\n\n

Let\u2019s start by understanding what advertising angles are.<\/p>\n\n\n\n

What the heck is an angle, mate?<\/h2>\n\n\n\n

Your advertising angle is how you reach out to potential customers with your offer, creating a way to draw them to your advertisement by appealing to their preferences, finding the best way to connect and influence them, and then swaying them to take action.<\/p>\n\n\n\n

Without an effective angle in place, even your best marketing campaigns would stop working\u2014you\u2019d only be wasting your promotional efforts. And when you populate creatives such as landing pages and ads with disjointed messaging, they\u2019ll fail to generate leads, let alone purchases.<\/p>\n\n\n\n

Using an advertising angle ties your marketing techniques together and makes your campaigns more engaging. You\u2019ll be able to come up with different strategies for building genuine and convincing sales messages that reach out to targets and lead them towards conversion.<\/p>\n\n\n\n

You should always create your angle with prospects in mind so that it is effective. And you do so by:<\/p>\n\n\n\n

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  • speaking the language of the targeted audience<\/li>\n\n\n\n
  • giving answers to important concerns<\/li>\n\n\n\n
  • providing a persuasive reason to take the action that you want them to<\/li>\n<\/ul>\n\n\n\n

    Advertisement angles let you provide a glimpse into the purpose of the promotion and connect it to potential customers. Doing it wrong could cost you sales. The best way to entice prospects to engage with your product or service is to present it from a clear, coherent, and unique angle.<\/p>\n\n\n\n

    How to create your own advertising angles<\/h2>\n\n\n\n

    Finding your own angles begins with research and talking to your intended audience to figure out what issues they face and what holds them back from taking action. You will find that one angle that will crush all others faster if you make fewer assumptions and have more information on your audience.<\/p>\n\n\n\n

    Get clarity on your angles by asking yourself these three questions:<\/p>\n\n\n\n

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    1. What am I helping the audience with?<\/li>\n\n\n\n
    2. What is the solution they need?<\/li>\n\n\n\n
    3. If this was a blog post, what would the topic be?<\/li>\n<\/ol>\n\n\n\n

      A compelling angle must be conveyed both in the headline, as only a few people read past it, and in everything from the landing page copy to the images. It becomes a lot easier to pick the right image and write the perfect copy once you have found your angle because the angle acts as a “road map” through the entire message of your campaign.<\/p>\n\n\n\n

      The marketing angles that you choose should be intentionally built with the target persona in mind and should be designed to speak to the customers, respond to their questions, or offer a compelling reason for them to take the beneficial action you have provided to them. The reason why these angles work so well is that they tap into the feelings and emotions of users.<\/p>\n\n\n\n

      Good advertising generates motivation, appetite, and excitement in people so they will be motivated to take up your offer. This occurs without the target audiences even realizing they are being influenced.<\/p>\n\n\n\n

      To know whether you\u2019ve come up with good angles, check your ads against these five criteria.<\/p>\n\n\n\n

      Here are 5 criteria for a good advertising angle:<\/h2>\n\n\n\n
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      • Highlight a problem facing your target market and then provide a solution<\/li>\n<\/ul>\n\n\n\n

        You should advertise products or services which offer solutions that are not readily available to your target market. That way your advertisement lingers in the minds of the target audience.  <\/span><\/p>\n\n\n\n

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        • Simplify the conditions for accessing your product or service<\/li>\n<\/ul>\n\n\n\n

          Once you have a target’s attention, you should eliminate all of the obstacles to conversion by describing and illustrating how convenient and easy it is for them to solve the problem\u2014be transparent. Everyone loves simplicity. Your prospect would prefer it if they didn’t have to work any harder than they should\u2014especially if you can assure them you have an easier solution to their problem that yields similar or better results. Make it as easy as possible for potential customers to access your offer.<\/p>\n\n\n\n

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          • Demonstrate how your solution will benefit the prospect<\/li>\n<\/ul>\n\n\n\n

            Your marketing campaigns should ALWAYS provide a benefit. Your advertisement’s main selling point, for example, could be that your product saves time or money. People who want to save money or do something quickly would find this attractive.  <\/span><\/p>\n\n\n\n

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            • Show your prospects that there is little to no risk of taking you up on your offer<\/li>\n<\/ul>\n\n\n\n

              Providing free trials or samples to consumers can help you accomplish this, so your targets will not think they are taking a risk when they buy your goods or services. Make sure you describe the value of your products and what your customers will receive if they choose to buy from you. Nobody wants to waste money on the wrong things.  <\/span><\/p>\n\n\n\n

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              • Inspire a sense of urgency<\/li>\n<\/ul>\n\n\n\n

                Let your targets know that there is a limited supply of what you\u2019re selling or that they could miss a time-sensitive deal if they don’t take action immediately. <\/p>\n\n\n\n

                Choosing the right marketing angle can make a huge difference when it comes to convincing customers to purchase your product.<\/p>\n\n\n\n

                You can start by using any of these simple, yet effective marketing approaches<\/h2>\n\n\n\n

                Angle #1: “It’s easy!” <\/h3>\n\n\n\n

                Everybody likes easy things\u2014I mean, who would want to work any harder than they should if they can get an easier solution that will produce the same\u2014or better\u2014results.<\/p>\n\n\n\n

                Thankfully, the \u201ceasy\u201d marketing angle is one of the easiest to incorporate (see what I did there? \ud83d\ude05). See how SproutSocial does it through the phrase, \u201cSocial Media Management Made Easy.\u201d<\/p>\n\n\n

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                \"sproutsocial<\/figure><\/div>\n\n\n

                Your angle doesn\u02bct need to be that obvious, however. Site builder, Strikingly, applies this angle without necessarily using words like \u201ceasy\u201d or \u201csimple.\u201d Instead, headings like \u201cCreate a beautiful website for you & your business, in minutes\u201d and \u201cZero code or design skills required\u201d demonstrate how easy it is to use their service.<\/p>\n\n\n

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                Take a look at this other example from OptinMonster. The headline of the article communicates ease by using the phrase \u201cMake Money While You Sleep.\u201d A chance to earn some passive income? Count me in!<\/p>\n\n\n

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                Ideally, your offer should appear as an easy option to the audience even if it is not glaringly obvious. Just remember to communicate how easy it is to use your product or service. Here are a few examples to guide you:<\/p>\n\n\n\n

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                • Affiliate Marketing Made Easy<\/li>\n\n\n\n
                • Create A Professional Business Card For Your Company In Minutes<\/li>\n\n\n\n
                • Learn How To Build A Website\u2026 Zero Code Or Design Skills Required<\/li>\n\n\n\n
                • 5 Quick Steps to Getting that Beach Body<\/li>\n<\/ul>\n\n\n\n

                  Angle #2: “Everyone else is doing it.\u201d<\/h3>\n\n\n\n

                  We are social creatures by nature.<\/span> <\/span>Even when we don’t realize it, we tend to follow the crowds.<\/span><\/p>\n\n\n\n

                  It follows that if “everyone else is doing it\u201d\u2014buying your product, enrolling in your course, signing up for your newsletter\u2014you can expect the next person to engage in this behaviour as well.<\/p>\n\n\n\n

                  However, the key to this marketing approach is to prove it to your customers rather than merely telling them.<\/span> <\/span>You do this through social proof.<\/span><\/p>\n\n\n\n

                  Are you familiar with the McDonald’s signs that say “Billions and Billions Served”?<\/span> <\/span>How about that for social proof?<\/span><\/p>\n\n\n\n

                  HubSpot uses a similar strategy to encourage newsletter sign-ups.<\/span> <\/span>\u201cJoin 215,000 Fellow Marketers\u201d may not <\/span>be complex<\/span> copy, but it works.<\/span> <\/span>It shows how popular the newsletter is.<\/span> <\/span>And speaks directly to Hubspot’s target audience, urging them to jump on board as so many people like them\u2014”fellow marketers\u201d \u2014have done.<\/span><\/p>\n\n\n

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                  In the same way, Avast says: “Powered by a community over 400 million strong.”<\/span><\/p>\n\n\n

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                  WordPress takes the popularity angle by pointing out their worldwide community and the fact that 28% of website owners trust their software.<\/p>\n\n\n

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                  Angle #3: “It’s the ideal solution to your specific situation.” <\/h3>\n\n\n\n

                  Customers aren’t always aware of how a product or service can solve their problems. Highlighting this for them will greatly increase their interest in your offer. You can state the solution explicitly. <\/span><\/p>\n\n\n\n

                  In the example below, Crazy Egg clearly lays out the problem and solution.<\/p>\n\n\n\n

                  Problem: Your site visitors are leaving (too soon).<\/p>\n\n\n\n

                  Solution: Use Crazy Egg\u2019s heatmap to identify why.<\/p>\n\n\n

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                  Sometimes a customer knows their issue and the solution. All you have to do is to show that you’re what they are looking for.<\/p>\n\n\n\n

                  Hootsuite, for example, provides an easy way to manage all your social media profiles in one place, which is one of the biggest problems in social media marketing. Their homepage readily illustrates this.<\/p>\n\n\n

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                  Angle #4: “Save time.”<\/h3>\n\n\n\n

                  Time is one of the most valuable commodities in today\u2019s fast-paced society. You should not be afraid to state that your products or services save people time if they do so in any way. <\/span><\/p>\n\n\n\n

                  For example, let\u2019s assume your company offers website building services. You could highlight the time-saving aspect by stating, \u201cLaunch your website in just minutes,\u201d or something along the lines of, \u201cWaste no more time learning code. Get your beautiful website finished today with our drag-and-drop website builder.<\/p>\n\n\n\n

                  See how SiteGround does it:<\/p>\n\n\n

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                  Let\u2019s take another example.<\/p>\n\n\n\n

                  Todoist\u2014a productivity app\u2014focuses on time-saving through the phrase, \u201cAccomplish more, every day.\u201d<\/p>\n\n\n

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                  Angle #5: “Save money” \/ “Earn or get free money.” <\/span><\/h3>\n\n\n\n

                  Everybody wants to save money, so you can’t really go wrong with this angle. But you still have to tell them exactly how much money they will save with your product or service. A prime example of \u201csaving money\u201d as an advertising angle is GEICO\u2019s famous line, \u201c15 minutes could save you 15% or more on car insurance.\u201d <\/span><\/p>\n\n\n\n

                  T-Mobile also features ads that emphasize money-saving techniques. Their 2017 commercials revealed the comical side of added taxes and fees, showing that all such costs are now included in your bill\u2014what you see is what you pay. No hidden costs.<\/p>\n\n\n\n

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