{"id":1264,"date":"2021-11-05T05:51:48","date_gmt":"2021-11-04T19:21:48","guid":{"rendered":"https:\/\/primeresults.co\/?p=1264"},"modified":"2021-12-25T00:02:09","modified_gmt":"2021-12-24T13:32:09","slug":"facebook-engagement","status":"publish","type":"post","link":"https:\/\/primeresults.co\/facebook-engagement\/","title":{"rendered":"5 Actionable Strategies to Boost Your Facebook Engagement"},"content":{"rendered":"\n

As of 2020, Facebook had 2.7 billion monthly active users<\/a>. That’s almost everyone in China and everyone in India combined.<\/p>\n\n\n\n

A third of this population are on Facebook every day\u2014that’s roughly 1.82 billion daily active users<\/a>.<\/p>\n\n\n\n

Yep, a helluva-lot of people use Facebook on the daily. And those who don’t use it live with somebody who does. From time to time, they sneak a peek at the photos and posts on their “roommate’s” Facebook account.<\/p>\n\n\n\n

The average user has 338 friends and spends at least 20 minutes a day<\/a> on Facebook either on their desktop or mobile app.<\/p>\n\n\n\n

It’s hard to ignore the potential of Facebook as a platform for getting customers for your business when there are that many prospects spending that much time there. Over 50 million businesses already have Facebook pages. In a survey of B2C marketers, 94% said they use Facebook as a content marketing platform<\/a>.<\/p>\n\n\n\n

Facebook drives business results. You can build relationships with your prospects and improve your chances of making sales as a brand with a Facebook page. And as traffic flows from this powerful platform to your website, it could boost your organic search engine ranks, click through and conversion rates.<\/p>\n\n\n\n

But there’s a catch:<\/p>\n\n\n\n

The more people and businesses get active on Facebook, the more the content created. That translates to greater competition among brands for customers’ attention.<\/p>\n\n\n\n

Your average user sees 1,500 posts on their news feed everyday<\/a>\u2014and if they have more friends that number shoots up to 15,000 posts!<\/p>\n\n\n\n

Can you imagine scrolling through 15,000 Netflix film recommendations just to find one you like? You wouldn’t even get to the 50th option before your brain starts to fog over.<\/p>\n\n\n\n

So Facebook’s algorithm tried to reduce this number to about 300 posts a day\u2014for obvious reasons. The algorithm tracks user actions to determine which posts to show them in future and which ones to eliminate.<\/p>\n\n\n\n

Now that the playing field is smaller, the trick is to increase the organic reach of your Facebook posts.<\/p>\n\n\n\n

In this post, you’ll learn how to create the kind of posts that your audience engages with\u2014posts that get them to do the hard work for you by spreading the word to their network of friends.<\/p>\n\n\n\n

Posts that don’t get lost in the content sauce.<\/p>\n\n\n\n

What does post engagement mean on Facebook<\/h2>\n\n\n\n

Post engagement means Facebook user interaction with your posts that goes beyond transactions. It includes all actions that users take on your posts like reacting to, commenting on or sharing the posts, claiming offers, viewing photos or videos and clicking on links.<\/p>\n\n\n\n

It’s easy to just focus on the numbers. But as an entrepreneur, you have to remember that behind all that data are humans. People who are looking up to you to be their guide, offer them advice and care. They need someone they can trust and who they believe has their best interests in mind.<\/p>\n\n\n\n

If you connect with these people in the right way, they become your Superfans<\/a>\u2014your biggest supporters. They share your content, not just for the sake of it, but because you made a difference in their lives.<\/p>\n\n\n\n

But to get friends of your audience to see your content\u2014and get the widest possible Facebook reach\u2014your content must be shareable<\/a>.<\/p>\n\n\n\n

People don’t supermagically convert to your biggest fans overnight. They grow into “superfandom” one magical moment after the next\u2014one engaging Facebook post after another.<\/p>\n\n\n\n

For people to engage with your page, your content must be relevant to them. You need to:<\/p>\n\n\n\n